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Sharon Carter

User Experience Leader

Atlanta, GA | 770.315.0049 | scarter1104@gmail.com | linkedin.com/in/sharoncarterux

EXECUTIVE SUMMARY

UX leader who delivers ROI: $161M+ in measurable business outcomes. Serial team builder who has built, scaled, and transformed UX organizations across six companies, from co-founding a startup to leading enterprise teams of 91 professionals. I don't just improve experiences, I translate research into revenue, usability into productivity, and insights into action.

LEADERSHIP IMPACT

Teams Built: 6 organizations: Equifax, VUELogic (Co-Founder), Travelport, IHG, Worldpay, Home Depot

Business Outcomes: $161M+ in measurable impact

Scale: Led teams of 4 - 91 professionals 

Director,
User Experience

Led UX strategy across HR, Finance, Payments, and Supply Chain platforms, managing teams of 33-91 professionals serving 500K+ associates.
 

Research at Scale

  • Pioneered Home Depot's first nationwide UX research initiative, mobilized UX professionals across peer Directors' teams to conduct associate research across 16 states and 400+ stores in 3 days

  • Established UX measurement and governance framework across Supply Chain portfolio; achieved 33-48% usability gains, with IPR reaching sustained excellent performance (81+) and Warehousing maintaining 27% elevation over baseline

  • Implemented Pendo across Supply Chain for proactive UX measurement; standardized dashboards by DC type, aligned OKRs with Product and Business, reported metrics to EVP monthly

Driving ROI

  • Orchestrated enterprise attrition reduction initiative across 7 executive divisions; identified systemic friction points in onboarding that reduced short-term attrition by 600 basis points — $86M in annual replacement costs preserved

  • Delivered 18.7% increase in warehouse productivity (UPH) through Spring Readiness application enhancements

  • Enabled $10.4M in projected cost savings through driver delivery workflow optimization

  • Built associate scheduling ecosystem achieving 80% adoption with 3-4x weekly engagement among 400K frontline workers; delivered pay transparency and shift marketplace enabling associate-controlled flexibility

Innovation

  • Pioneered voice picking solution achieving 30% increase in pick speed, eliminating handheld device friction; deployed Spanish language support using AI-assisted development in response to associate feedback

Home Depot
January 2022 – Current

Senior Manager, User Experience

Built team from 4 to 16 professionals and established UX as a strategic partner to HR leadership.
 

• Co-created Path to Pro national workforce initiative within first 60 days; conducted research, designed MVP prototype, secured funding, program grew to 60,000+ graduates

• Directed UX strategy for enterprise Workday implementation serving 500K associates across 2,500+ US/Canada facilities; elevated critically low usability scores ensuring day-1 readiness

• Mobilized cross-functional UX response deploying COVID-era workforce solutions in 2 months, touchless time-tracking eliminated 1B+ annual physical interactions

Home Depot
May 2019 – Dec. 2021

Senior Director, User Experience

Led UX for flagship automotive marketplace serving 1M+ listings, managing team of 14 across OEM, Dealer, and Consumer experiences.
 

• Protected $65M+ in revenue by leading responsive website conversion ahead of Google algorithm change

• Led UX for voice-activated AI car shopping experience (Google Home) demoed at NADA 2019

• Drove ML-powered personalized search leveraging cross-platform data (Autotrader, KBB.com, Dealer.com)

Autotrader
April 2018 – May 2019

Senior Director, User Experience

Built UX practice from the ground up for global payments leader.
 

• Established UX team from scratch; led experience design for Worldpay Total omnichannel platform

• Saved $1M+ in support costs through EMV upgrade redesign, simplified 34-page technical document to 1-page visual guide achieving 60% open rate and zero support calls from 125K merchants

Worldpay
Oct. 2015 - Feb. 2018

EARLIER EXPERIENCE

Macquarium (Director UX) | IHG (Director UX, Restructured/Rebuilt UX org) | Travelport (UX Manager — Created Smartpoint, now flagship product v11.5) | CMGDigital (User Research Specialist) | VUELogic (Co-Founder/Chief Experience Officer) | Equifax (Senior Director, Enterprise Web Strategy)

EDUCATION

Master of Science, Information Technology — American Intercontinental University

Bachelor of Fine Arts, Media Communications — Valdosta State University

CORE COMPETENCIES

Team Building & Transformation | Research Strategy & Operations | ROI-Driven UX | Executive Influence | Cross-Functional Leadership | UX Measurement Frameworks | Enterprise Platforms | AI/ML Innovation | Omnichannel Experience

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Let's Work Together

Tel: 770.315.0049

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